Carrying a B2B quota without enough coaching?
Bring real sales questions, stuck deals, prospecting problems, discovery challenges, and negotiation issues to the B2B Sales Lab — and get practical next steps from experienced sales leaders and peers.
- Experiment
- Iterate
- Grow
You are working hard. That does not mean you are being developed.
Most salespeople are told to make more calls, update the CRM, build pipeline, and close more business.
Fine.
Effort does not replace coaching. When you do not have enough coaching around real sales situations, you start guessing.
Better salespeople ask sharper questions earlier.
A working lab for real B2B sales problems.
Not a passive course library. Not another place to collect generic sales tips.
Ask real questions
Bring prospecting problems, objection struggles, discovery questions, and “I probably should know this by now” situations.
Get deals unstuck
Share what happened, what the buyer said, who is involved, and where the deal is stuck. Get practical next steps.
Build better judgment
Learn from your questions, other members’ situations, live coaching, frameworks, and direct practitioner feedback.
Bring the questions you are already carrying around.
You do not need a polished case study. You need a place to bring the real situation while there is still time to do something about it.
Your stuck deal does not need another motivational quote.
It needs diagnosis.
If a deal is stalled, ghosted, stuck in legal, blocked by procurement, missing the economic buyer, or sitting in your pipeline because you do not know what to do next, bring it to the Lab.
Sometimes the answer is how to save the deal. Sometimes the answer is to stop wasting time. Both are valuable.
What to do in your first 30 days
You do not need to live inside the community to get value. Use the Lab when you need sharper sales thinking.
Try B2B Sales Lab free for 30 days.
You get access to the community, discussion spaces, live coaching calls, peer deal feedback, practical resources, member directory, and gamification system.
At the end of your trial, decide whether to continue.
That is less than the cost of one bad sales decision, one weak discovery call, or one deal that dies because nobody helped you see the next move.
Led by practicing B2B sales experts.
B2B Sales Lab is led by Sean O’Shaughnessey and Kevin Lawson, hosts of the Two Tall Guys Talking Sales podcast. We built the Lab because too many salespeople are expected to produce like professionals while being developed like afterthoughts.
Sean O’Shaughnessey
Sean has spent more than 40 years carrying quotas, building sales teams, leading revenue organizations, and coaching B2B sellers through complex deals. Inside the Lab, Sean brings practical sales leadership, deal strategy, discovery coaching, and the direct perspective that comes from years inside real revenue environments.
Kevin Lawson
Kevin is a fractional VP of Sales and sales advisory practitioner who has trained hundreds of B2B sales professionals across industries. Inside the Lab, Kevin brings structured frameworks, sales process discipline, accountability, and practical coaching for reps who want to become more consistent.
You are probably wondering.
I am newer to sales. Is this too advanced for me?
No. The Lab was built for salespeople who are still developing their sales judgment and do not have enough coaching at work. Experienced members will not talk over your head. They will help you think more clearly about the situation in front of you.
I am experienced. Will this be too basic?
Not if you bring real issues. Experienced sellers still get stuck. Deals stall. Champions disappear. Procurement gets difficult. Discovery goes sideways. The Lab is most useful when members bring actual situations instead of theoretical questions.
How much time do I need to spend?
Use it when you need it. Some members may spend ten minutes reading and posting. Others may join live coaching calls or bring deal questions regularly. There is no attendance requirement.
Do I need a credit card for the free trial?
No. Start free for 30 days. At the end of the trial, decide whether to continue for $39.99/month.
Is this sales training or a community?
It is both, but not in the usual way. You get resources, frameworks, live coaching, and practical discussion. The difference is that the Lab is built around real questions and real deals, not passive courses you never finish.
Can sales managers use this for their teams?
Yes. The Lab can give reps an additional place to ask questions, learn from peers, and get practical sales coaching. It is not designed to replace a manager. It helps expand the coaching surface area around the rep.
Stop guessing your way through B2B sales.
Bring your questions. Bring your stuck deals. Bring the situations you are trying to figure out before the next call.
No credit card required. Free for 30 days.Then $39.99/month only if you choose to continue.